Top 5 Toy Wholesalers in the UK for Retailers & Online Sellers (2025)
Looking to grow your toy business in the UK? Whether you’re an independent retailer, an Amazon FBA seller, or an e-commerce entrepreneur, choosing the right toy wholesaler can make all the difference. A trusted wholesaler ensures consistent supply, better margins, and fast delivery, critical for staying competitive in the toy market.
In this guide, we’ve carefully analyzed the top 5 toy wholesalers in the UK, focusing on factors like product range, minimum order quantity (MOQ), delivery speed, and overall seller support. And leading the list is none other than SDMAX, a UK-based toy wholesaler that continues to win the trust of retailers across the country.
Let’s dive into why SDMAX stands out as the most reliable toy wholesaler in the UK.
SDMAX – The Most Reliable Toy Wholesaler in the UK
When it comes to reliability, flexibility, and toy variety, SDMAX sets itself apart from the competition. As a UK-based toy wholesaler, SDMAX is committed to supporting both small-scale retailers and online resellers with:
- Low minimum order quantities – Perfect for startups and small businesses.
- A diverse and ever-expanding toy catalog – Including remote control cars, educational toys, outdoor play items, sensory toys, and more.
- Fast UK-wide delivery – Orders are typically processed and dispatched within () business days.
- Competitive wholesale pricing – Offers great resale margins for both online and physical stores.
- Simple ordering process – Retailers can browse and order directly from the SDMAX toy wholesale category without any complicated trade account setup.
Product Range Highlights
SDMAX offers a curated selection of wholesale toys designed to meet the needs of modern UK retailers. From educational toys to fun outdoor items, each category is selected to appeal to children of all ages.
Here’s a glimpse of the bestselling categories:
- Remote Control Toys – Fast-moving RC cars, helicopters, and boats that thrill every kid
- Sensory & Fidget Toys – Squishy toys, poppers, and spinners—great for focus and calming
- Pretend Play Toys – Doctor kits, kitchen sets, and imaginative roleplay toys
- Outdoor Toys – Bubbles, beach toys, frisbees—perfect for active play and summer fun
- Girls’ & Boys’ Toys – From dolls and plush toys to action figures and superhero cars
- Pocket Money Toys – Budget-friendly toys ideal for counter displays and party bags
- Light-Up & Novelty Toys – Flashing, glowing, and fun items kids can’t resist
All items are available in flexible MOQ and bulk pricing—perfect for small shops, online sellers, and gift stores.
Shipping & Support:
SDMAX offers next day delivery options across the UK and supports retailers with real-time tracking, hassle-free returns, and helpful customer support via Phone call and live chat.
Why Retailers Trust SDMAX:
- Hundreds of UK resellers rely on SDMAX for fast turnaround and product availability.
- Offers scalable ordering options—whether you’re buying 10 units or 1000.
- No hidden trade restrictions or lengthy approval processes.
- Trusted by 1000+ retailers since 2014.
Explore their full toy selection and experience why SDMAX leads the way in UK toy wholesale.
View Wholesale Toys at SDMAX
2. NDA Toys
NDA Toys is one of the UK’s oldest and well-known wholesalers focusing mainly on branded and licensed toys. They have been in the market for several years and are a preferred name among some retailers.
However, their catalog is relatively limited. Trending categories such as remote control, sensory, or STEM-based educational toys are underrepresented. Also, the order process is relatively complicated and may require a trade account in some cases.
3. Pound Wholesale
Pound Wholesale is mainly known for low price or discount products. They offer a variety of simple toys that are great for small shops or pound shops.
However, there are many limitations in terms of quality and category of toys. Remote control, STEM, or sensory toys don’t feature much in their catalog. Also, delivery time is not always consistent.
4. Laughter Wholesale
Risus Wholesale mainly focuses on party accessories, stationery and novelty products. They do have some toys, but that’s not the primary category.
OK for those looking for general or gift item type toys, but not enough for those looking for specialized or trending toys (eg RC, STEM, Sensory). Also, the ordering and filtering UX on their site is relatively weak.
5. A.B. Gee
A.B. Gee is one of the UK’s oldest toy distributors, supplying a range of major brands of toys. They usually work with large businesses, superstores or trade clients.
However, it can be quite complicated for small businesses or new retailers. Orders cannot be placed without a trade account and the MOQ (Minimum Order Quantity) is relatively high. The online ordering process is also somewhat limited.
Comparison Table: Top Toy Wholesalers in the UK
| Feature | SDMAX | NDA Toys | Pound Wholesale | Smile Wholesale | A.B. Gee |
| Minimum Order Quantity (MOQ) | Very Low – order flexibility for all sizes | No MOQ, but free shipping from £150+ | No MOQ, but bulk pricing for trade accounts | No MOQ, free UK shipping on orders £100+ | High – requires trade account & bulk orders |
| Delivery Time (UK) | Fast – usually 1–2 business days | 98.7% orders dispatched same or next working day | 24–72 hrs to process, delivery may take up to 10 days | 2–3 business days (free over £100) | Offers next-day delivery from large UK warehouse |
| Product Variety | Wide range – RC toys, sensory, outdoor, STEM | Licensed & branded toys (limited in trend categories) | Budget & preschool toys, limited trendy items | Party supplies, novelty toys, stationery | Over 7,000 SKUs from top brands like Hasbro, Mattel |
| Ease of Online Ordering | Very easy – order directly without trade account | Requires account; real-time stock visibility | Trade account needed; bulk order discounts available | No account needed; website supports direct checkout | Requires trade account; showroom available |
Key Takeaways:
- SDMAX offers unmatched flexibility, ideal for both small and large retailers.
- Fast UK delivery and trending toy categories (RC, sensory, STEM) make SDMAX ideal for modern online sellers.
- While other wholesalers specialize in specific niches (e.g., branded toys or party supplies), SDMAX balances variety, pricing, and simplicity.
Conclusion
The wholesale toy market in the UK is becoming increasingly competitive. But for retailers and online sellers looking for trendy products, fast delivery and easy ordering process SDMAX is undoubtedly a trusted choice.
Low MOQ, diversity in RC and sensory categories, and user-friendly ordering system set SDMAX apart from other wholesalers. If you want to supply toys profitably in your business, SDMAX can be your partner.
Take a look at our collection of top selling wholesale toys now:
FAQs – Toy Wholesalers UK
Who is the best toy wholesaler in the UK?
SDMAX is currently one of the UK’s leading toy wholesalers, offering a wide collection of RC, sensory and STEM toys, fast delivery and low MOQ.
Is SDMAX suitable for small businesses?
Yes, SDMAX is specifically designed with small and medium businesses in mind—the MOQ is very low, and ordering is easy.
Can I order toys from SDMAX without a trade account?
Yes, at SDMAX you can order directly from the website. Trade account is not mandatory.
What is the delivery time of SDMAX?
Delivery is usually within 1-2 working days across the UK. Reliable couriers (DPD, Royal Mail) are used.